Why use Guerrilla Marketing?
Guerrilla Marketing is a form of marketing that uses creativity, effort, energy and time with a low marketing budget. Its key objective is to develop a relationship with potential clients, and consistently communicating with them. Not only will you have returning customers, they will be your best advertisers through word of mouth.
The aim of Guerrilla Marketing is to make people think and also put a smile on their faces while doing it. It is an unconventional and extremely effective way of bringing profitable results using minimum resources. Currently it has been used by global firms, governments and non-profit organisations to build brand, educate the public and build communities. It is also very suitable for communicating to the new ‘Generation Ys’ using social media.